Academic Profile - Eminent Professor Oswin Maurer

Professor Oswin Maurer

Biography

Oswin Maurer is an innovative academic with extensive international experience in research, programme development, and institutional leadership. He holds a Chair of Marketing and his areas of interest and expertise include consumer behaviour, marketing management, food markets, and tourism management/economics.

Oswin has authored/co-authored a wide range of publications and has been instrumental in designing and implementing educational programmes in Europe, Australia, New Zealand and Asia. He has also been key in the development of various international and national research programmes on internationalisation, food waste, demographic change, and the use of AI in the tourism/hospitality industries.

In addition, he is leading an international research network, the Competence Centre in Tourism Management and Tourism Economics (TOMTE).

Qualifications

• PhD in Agricultural Economics, University of Resource Sciences, Vienna (1987)
• MSc in Agricultural Economics, University of Resource Sciences, Vienna (1983)

Areas of expertise

• Strategic & International Marketing, Sustainable Regional Development
• Tourism, Leisure & Food
• Consumer Behaviour; Quality of Life (Economics, Management)

List of research publications

In summary

• 10 books
• 78 international refereed journal articles
• 65 industry advisory reports
• more than 100 refereed conference papers
• more than 100 presentations for industry, government organisations, associations, universities

Journal articles

• Cozzio, C., Tokarchuk, O. and Maurer, O. (2023), "All-inclusive holiday packages, tourist consumption and spending patterns at tourism destinations", Tourism Review, Vol. 78 No. 1, 89 -100. Emerald, Bingley, UK. https://doi.org/10.1108/TR-12-2021-0572 (open access).
• Dang, N.H.; Maurer, O. (2021). “Place-Related Concepts and Pro-Environmental Behavior in Tourism Research: A Conceptual Framework”. Sustainability 2021, 13 (21), 11861, MDPI, Basel, Switzerland. https://doi.org/10.3390/su132111861 (open access).
• Cozzio, C., Tokarchuk, O. and Maurer, O. (2021). "Minimising plate waste at hotel breakfast buffets: an experimental approach through persuasive messages", British Food Journal, Vol. 123 No. 9, 3208 - 3227. Emerald, Bingley, UK. https://doi.org/10.1108/BFJ-02-2021-0114 (open access).
• Aston, J., Wen, J., Goh, E. and Maurer, O. (2021). “Promoting awareness of sex trafficking in tourism and hospitality”, International Journal of Culture, Tourism, and Hospitality Research - IJCTHR (published online first: June 21^st, 2021). Emerald, Bingley, UK. https://doi.org/10.1108/IJCTHR-01-2020-0032.
• Goffi, G., Osti, L. and Maurer O. (2021). “Quality and Preservation of Local Resources in Coastal Destinations from a Tourists’ Perspective”. Sinergia–Italian Journal of Management, Vol 39, No 1 (https://ojs.sijm.it/index.php/sinergie/article/view/820). https://doi.org/10.7433/s114.2021.05.
• Tokarchuk, O., Gabriele, R. and Maurer, O. (2021). “Estimating tourism social carrying capacity”, Annals of Tourism Research, Vol. 86 (C), Elsevier, Oxford, UK. https://doi.org/10.1016/j.annals.2020.102971 (open access).
• Cozzio, C; Tokarchuk, O. and Maurer, O. (2021). “The effect of price bundling on tourists´ extra expenditure: a mental budget approach”. Current Issues in Tourism Research, Volume 24, No. 20, 2838–2842 (published online first: November 25^th, 2020), Taylor & Francis, Milton Park, UK. https://doi.org/10.1080/13683500.2020.1849045 (open access).
• Aichner, T., Gruenfelder, M., Maurer, O. and Jegeni, D. (2020): “Twenty-Five Years of Social Media: A Review of Social Media Applications and Definitions from 1994 to 2019”. Cyberpsychology, Behavior, and Social Networking, Vol 24, No 4, 2021, pp. 215 – 221. Mary Ann Liebert Publishers, New York. https://doi.org/10.1089/cyber.2020.0134 (open access).
• Goffi, G., Osti, L., Nava, C., Maurer, O. and Pencarelli, T. (2020): “Is preservation the key to quality and tourists’ satisfaction? Evidence from LakeGarda”. Tourism Recreation Research (published online first: August 12^th, 2020), Taylor & Francis, London. https://doi.org/10.1080/02508281.2020. 1795591.
• Aichner, T., Maurer, O. and Frötscher, D. (2020). “Traditionelles WOM vs. eWOM in der Filmindustrie”. Marketing Review St Gallen, Vol.  37, No. 2, pp. 62-69.

Professional memberships

• Fellow of the THE-ICE

Contact

E: omaurer@unibz.it